Our story
How it all began
I am Johann Wagner – and Bienenwagner was initially a real one-man show.
A few bee colonies, a lot of passion, and the conviction that beekeeping must remain affordable.
From my time at Lidl, I took away a principle that still shapes us today:
Good quality. Fair prices. No unnecessary frills.
From lone wolf to small team
What started as one person has gradually become a small team – family, friends, reliable helpers.
Everyone contributes their own strengths.
And that's exactly what makes Bienenwagner what it is today.
Beekeeping out of passion – not out of duty
Our enthusiasm for bees has remained the same over the years.
We initially grew from a few peoples to about 80, and later consciously reduced our numbers back to around 20-40.
Why this step backwards?
Because beekeeping should be a joy – with heart and passion, not a burden.
Especially during peak season, when there is already so much to do in retail, more would not be sensible.
Our queen breeding – heart and passion
A special part of our work is queen rearing – a mixture of manual labor, planning, time and a great deal of enthusiasm.
And yes: sometimes a little bit of craziness too.
Our conviction:
Good genetics are the foundation for beekeeping that is simply enjoyable.
Every year we raise several hundred queen bees and send them to mating stations.
Part of it remains for personal selection, the other part goes up for sale.
And nothing makes us prouder than hearing that our queen bees perform just as well for other beekeepers as they do for us.
Feedback is always welcome – it helps us improve.
Fair prices instead of expensive gimmicks
Our basic idea was simple:
Good products for beekeepers at honest prices.
We wanted to create a fair alternative – without a “brand premium”, without glitz, but with reliable quality.
Products that work without breaking the bank.
Grown step by step
Demand grew rapidly.
Warehouses became too small, new halls were needed – and at the same time the product range kept growing.
We are not the biggest retailer on the market.
But we want to be among those who offer the best value for money .
And that's exactly what we work on every day.
Our mission
Our mission is clear and simple:
We want to make beekeeping affordable for everyone.
Everyone should have the opportunity to start or expand beekeeping – without exorbitant prices.
Many of our products are manufactured exclusively for us.
If something is sold out, it's because we sometimes find it difficult to estimate demand.
But we always push hard to quickly build on that momentum.
A personal word in closing
We are grateful for every bit of support and every order.
By doing so, you are not only supporting our small family business, but also the idea of fair, affordable beekeeping .
Feel free to look around – you might find exactly what you need to advance your beekeeping.
Your Bienenwagner team
